Journal — Sustainable Practices

My intention for Atèlette wasn't to create a sustainable clothing brand. First and foremost, I wanted to create beautiful & timeless garments that brought me joy to create that women could wear year after year, turn to again and again. I wanted to create garments that would be cherished, loved, and became integral pieces in a woman's wardrobe that reflected back to her the life she lived and the life she aspired to have. Like cloth talismans that reminded her of who she was and where she was headed.  That...

“Do the best you can until you know better. When you know better, do better.” - Maya Angelou I have been thinking asking myself a lot lately what is it exactly that makes Atèlette a sustainable womenswear brand? I hesitate to assign the label on it because I'm not sure if I live up to it, not yet anyway. I think for any sustainable clothing line or any ethical and slow fashion brand, we're all just trying our best. At least, that is my hope that the person who holds the reigns...

I often hesitate to call Atèlette a sustainable womenswear brand because I feel like there is so much more I could be doing, which is a big reason as to why our label says “consciously crafted”. I truly feel that sustainability in fashion (and in life) is a spectrum. I’m not sure WHO, if anyone, has the definitive guide to HOW to be a sustainable clothing label, but I do feel like as a designer and owner, I feel a responsibility to craft and create in a way that aligns...