Sustainability Glossary

Deadstock Material - Deadstock material refers to leftover or unused fabric and trims from previous production runs—often from canceled orders, overestimated needs, or slight imperfections like color variations and light blemishes. By choosing deadstock, we reduce waste and give new life to what already exists—a thoughtful, romantic approach to creating beauty with care for the earth and giving a second life to these materials.

Hand Dyed - Hand dyed fabric is colored slowly and intentionally, often in small batches, using traditional techniques that allow each piece to carry its own quiet charm. Unlike mass dyeing methods, hand dyeing lets color settle gently into the fibers, resulting in soft variations and a truly one-of-a-kind finish.

Handloomed - Handloomed cotton is a beautifully woven fabric crafted on traditional looms by skilled artisans, without the use of electricity or modern machinery. Naturally speckled, each piece carries the gentle marks of its maker and the earth it came from. Lightweight and delicate, our Indian handlooms are not only low in toxins but also kind to the environment.

Plant Dyed - Plant dyed fabrics are colored using natural pigments extracted from leaves, roots, bark, and flowers. This gentle, age-old method creates earthy, nuanced tones without the use of synthetic dyes or harsh chemicals. It's a thoughtful process that’s kinder to the environment and adds a quiet, organic beauty to each piece.

Zero Waste - Zero waste is a thoughtful approach to design where every bit of fabric finds a purpose. Like a well-loved quilt or a treasured recipe passed down, nothing is wasted—each pattern piece is carefully arranged, like a puzzle, to use fabric intentionally. Sometimes this means saving even the smallest scraps to craft something new, or reworking offcuts into fresh materials.